on Dec 8th, 2008Why I get invited to bloggers events?
Recently, another brave blogger spoke up and ask the question many others pondered but dared not ask - Who gets invited the blogger’s event?
Brian from Oglivy (PR agency)’’s take here
The base line is - while everyone is equal, some blogs are more equal than others.
As Claudia and Brian pointed out, some bloggers are invited because they are active in communities such as Ping.sg or Social Media Breakfast, some because they have very high traffic, some because they are connected within the media and blogging scene.
Singapore’s blogging scene isn’t really that big. Singapore’s such a small place that everyone knows everyone when you’re involved in any “scene”; be it sports, arts, music, dance scenes in Singapore. There are only a handful of local blogging portals you can be active in, participate in outings and volunteer in events like I did at Ping.sg’s 2nd Anniversary party.
The baseline is: It’s not difficult to get invited to blogging events if you try to.
Many would agree that a blog started out as medium to write your thoughts and diaries online. However, the definition of what a blog is is rapidly changing. Now any and every website that is popping up is almost always in a “blog format”. Basically, if you target audience now is still your friends and a few kaypohs from your school that wants to read your e-diary, then it’s quite difficult to get invited to bloggers events.
Perhaps a easier analogy would be, imagine if you’re a company looking to advertise. You have X budget to spend on a few billboards. Would you spend the money at Mary the housewife’s house that has an average of 10 people visiting her place for cooking tips and they are mostly the same people everyday, or, would you spend the money at John the handphone dealer’s house that doubles as a gadget showroom and have 1000 visitors visiting everyday? If the spending budget is similar, I’m sure it’s logical to want to have your products exposed to a wider audience.
Why I’m invited even though I only have a couple hundred of visitors a day? I have no idea, probably because someone likes me? 
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what the fark is a blogging event other than cheap marketing thought up by more upbeat companies or organisation?
Getting invited to one isn’t a proud thing… you are just being made use of to do cheap marketing.
Umm… it’s the same as media events where journalists are invited to review their products and services?
You do know that the magazines and news print you read has tons of advertisements and these journalists attend tons of events right?
It’s not fair to criticize events for bloggers when it’s just simply a form of community out reach